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Search engine optimisation is explained in Wikipedia, the online user generated content encyclopedia as a process of improving the quality and volume of traffic (Internet users) to a website by way of the natural or organic listings in search engines. Typical this listings appear on the left hand side of search engines when you request information from the engine by entering a keyword or key phrase. This alterations to your web site and marketing or promotion campaigns is termed search engine optimisation.
Optimera runs many optimisation campaigns for businesses from a wide spectrum of industries, and have found that Google is by far and away the best source for traffic. Many online marketing and analysis sites have their market share at around 60 to 70 percent. We have found it to be much higher, in some cases, more than 90 percent of traffic (on a like for like on keywords that have a similar ranking in the other search engines).
As this is the case, we specifically tailor our promotional strategies to accommodate Google search algorithm. Whilst every effort is made to keep our optimisation techniques within the search engine guidelines, technically altering a website in any way, shape or form, to increase search engine ranking is an infringement of the guidelines set out by Google, so in essence, any form of seo should be frowned upon by Google. However, they now host several blogs with information on the who's, where's and whys of search engine optimisation. In fact, if an optimiser does his job well, he is actually helping Google improve their search results, to offer a better a service to their users.
SEO
SEO or search engine optimisation is now a mainstream business. Many moons ago, it was seen as a black art, or a way of spamming search engine indexes with hidden code, gateway pages or url redirects. Times have changed, and gaining good ranking in Google is probably the best form of advertising any business can have. Google is now part of everyday life. At some part in the day, anyone who uses the Internet will more than likely search Google for something. Because it has become part of the fabric of life, sites that rank well WILL generate business as the general public trust the website, so any site that they find is given the same amount of trust. If you add in to the equation, every site visitor you get from natural or organic search placement is a free visitor then SEO cannot be beaten as a form of online marketing.
Please be mindful of the fact that whilst everybody is vying for top spot for their keyword or phrases, your website will not make millions over night from good ranking. However, on a day by day, week by week, month by month time frame, you will see sales grow.
Search engine optimisation is also not a one off thing. It is not like a 'Hot Wheels' car, where you pull it back and it goes. All your competitors trying to gain good ranking are constantly working on their optimisation, meaning that if you do not take care of your strategy, you will drop in the listings.
Contact Optimera for a search engine optimisation quote.
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