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Web hosting plays an integral part in search engine optimisation. Many people believe that seo is all about on page factors and link building and do not give any thought at all to the actual hosting of their website, when in fact, where you host your site can be the difference of ranking on page one of Google for competitive phrases and page three.
A simple test is to check the I.P. (Internet Protocol) address of the websites ranking well in your industry. You should find that at least seven out of ten are hosted on unique I.P. addresses.
If you used a shared hosting plan, you will find that there could be literally hundreds of other sites getting their hosting on the same I.P. address as you. It only takes one of these websites to be flagged as a bad site to adversely effect all the other websites S.E.R.P's (search engine ranking positioning) being hosted on on that I.P. If you have paid out for search engine optimisation, then you may not be getting the best out of your SEO package, because of this fundamental error.
Hosting optimisation
Optimisation, fundamentally, can be compared to building a house. You need your foundations to be as strong as physically possible, to make sure the rest of the building stacks up to the best of its design. Search engine optimisation does not differ, if your foundations are weak, the rest of the project could fall over at any given point, and you could be left scratching your head as to why your listings and ranking have dropped a few pages overnight.
When taking up a new project for a client, Optimera will ensure that the best possible foundation is laid before any actual on page optimisation is started, or link building undertaken.
Optimera start off be checking your website I.P. If you are on shared hosting, we will either recommend buying a unique I.P. from your current host or switching hosts completely.
Website hosting and search engine optimisation
Another factor that needs to be looked at, is the reliability of your hosting packages. The search engine spiders like GoogleBot frequent your site regularly to take a snapshot or cache which is then updated in their index. If your website is not available or off line due to a hosting technical problem, then your site will either have a blank cache or no update will be made, which does effect where your site is listed.
Another new factor is load speed. Recently Google have optimised their pay-per-click, called AdWords. It used to be a fact that the higher you bid on keywords, the higher you ranked. This is no longer the case. The have added into the mix, load speed, so it is possible to rank higher in pay per click listings with a lower bid, simply because your website loads faster. It is not unfeasible that this algorithmic update may be also have been implemented into the natural or organic search results.
Optimised hosting
Optimera's search engine optimisation includes full analysis of your current web hosting. We will report to you on any improvements that could be made to best aid your optimisation campaign for maximum potential and efficiency.
- Checking your I.P.
- Checking any other websites on your I.P.
- Checking your website load speed
- Analysis of your hosting company for reliability
- Web site load speed
With the report you can then optimise your hosting yourself, so it works hand in hand with your search engine optimisation campaign, or we will offer you the highest quality business web hosting available at cost effective pricing.
Contact Optimera for a quote on optimised web site hosting or seo (search engine optimisation).
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