|
Submitting your business website address or domain name to any of the popular search engines such as Google, Yahoo, MSN or Ask does not guarantee that they will begin to list your site. On the contrary, it is said in SEO (search engine optimisation) circles, though no evidence has ever been produced to back up the theory, that actually using the submit forms supplied by the big players in search can have an adverse effect on your site in the long run.
You see search engine robots, or spiders as they are called, prefer to find websites themselves. They do this by following links from other sites that are already in their index of sites. Technically, your domain name is only second in the list of how your site will be found. The first thing the spiders discover is the written text of the link they come through to your site on, or the ALT tag of the image they followed. This doesn't make your domain unimportant. Getting
your web page domains search friendly can vastly increase your chances of ranking well through optimisation marketing.
We will assess your current home page domain name and internal web page URLs to help increase your chances of ranking. Here is a breakdown of some of the checks we will undertake when taking on a new search engine optimisation campaign.
Do you have a proper domain name?
There are things called sub domains. This is where you have some web pages hosted on someone else's websites. For instance we could host web pages for you on this site. The domain name would be along the lines of http://www.yoursite.optimera.co.uk which will give you some business pages for potential customers to view, but would be not as good for you as having a real domain name. If you do not already have a domain name then we register one for you trying to strike a fine
balance between what you like and what would be best for us to work with in terms of optimisation.
Internal web page URLs
Up until recently search engine couldn't read special characters in domain names resulting in a large portion of the web inaccessible to people through the search engines. This has been rectified in recent times; however, we believe that preference is still given to 'pretty domains'. Your internal page domains can also be used to strategically implement keywords, like you see in the address bar whilst viewing this page.
Domain name age and history
We will research the history of your domain, to make sure there have been no problems with in the past, whilst registered to you, or even to previous owners. We also check to see how long Google and the other players have been aware of the URL, which we give us an idea of how quickly we can get your site to rank in search results. A lot of other optimisation firms will bang on about 'PageRank'. Whilst it does have some bearing on search engine optimisation, in recent times
its importance is minuscule, and is purely for cosmetic reasons.
All this is conducted before we actually start any work that you can physically see. An optimisation service that no other SEO company gives any thought to, and then the client and the seo firm wonder why results are not forthcoming.
Get your quote for optimisation from Optimera now!
|