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What is content optimisation and why is it important? Any search engine optimisation undertaken by yourself, by us, or by another company should have a fully optimised content review before any work is done on the page itself. This is called content optimisation, and shouldn't just focus on what you want to rank for, but also on the end user or potential new customer, client or enquiry.
Too many times we have been approached by businesses who, unfortunately, have made a bad choice in the company they have employed to work on the SEO (Search Engine Optimisation) of their site. They either have had their written word, designed to bait search engine spiders like GoogleBot, and the outcome is good placement and ranking, with very low conversion, even non existent business, sales, or enquiries received. The content optimisation is of a very substandard quality. Would you be enticed to a call to action on a web page that didn't make sense? That is precisely why, because the content isn't well written.
In some cases it is just gobbledygook designed with only enticing the robots employed by Google, Yahoo, MSN and Bing to gain high ranking, but no thought has been put into it as for end user experience.
We have actually seen some web pages that have literally been lists of keywords in paragraph form. In the short term, they have ranked for some key phrases, however, on the other side of the coin, the human or real visitors that do actually click the search engine links and visit the pages, quickly click back and select the next listing. This is why content optimisation need s a two pronged strategy, one for the search engine robots, and one for the real, human visitors.
Content SEO
It is actually a skill unto itself, and does take a few years to master correctly, to a point where it is natural to strike the balance of pleasing both ends.
Content optimisation plays a big part in conversion optimisation and simply having your wording re-written could produce sales and enquiries almost as soon as Google re-indexes the new information on your page.
Feel free to contact Optimera for a quote on either the simple content optimisation and re-write or indeed a full on and off page search engine optimisation package.
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